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Tomtom has previewed an Android navigation app for Android offering features that rival the freely available Google Maps.

Tomtom has suffered considerably as users have moved to smartphones that feature free navigation software. Now the firm has previewed an Android app that uses maps stored on the device to provide navigation and traffic data.

According to Tomtom, its Android application will use its IQ Routes and HD Traffic technology to provide users with fast and accurate route and arrival times. The firm also said it will use maps stored on the Android device, which could be a problem for phones that lack removable storage.

Corinne Vigreux, managing director at Tomtom said, “We aim to make TomTom content and services available to as many devices and platforms as we can. Bringing TomTom navigation to Android smartphones is, therefore, a significant milestone for us.”

Despite Tomtom’s brand and the undeniable advantage of having maps stored on the device, the simple fact is the majority of consumers get ‘good enough’ service from Google Maps on Android, while Nokia’s mapping software is also highly praised. Unless Tomtom can pitch its Android app at fire-sale prices, it’s hard to see how the company can compete with the free alternatives.

Tomtom said it will reveal more details and pricing closer to the app’s launch, which it said will be in October.

via The Inquirer




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