Scion iQ “Babes ‘n’ Donuts” ad pulled
YouTube is famous for getting company ads out on the internet and noticed — along with annoying its viewers with the ads. Recently new ads from Scion have become the talk on YouTube with its new Scion iQ car commercial ads.
Currently there are several iQ ads displaying gimmicky hammed up passengers eating milk and donuts while the car itself does forward and backward donuts. One of the commercials, not surprising, was pulled: Babes ‘n’ Donuts. (you get the idea by now I presume?)
The idea behind the car’s ads is to promote its tight turning radius and ability to seat four passengers — while eating milk and donuts, of course. After being available on YouTube for a week and receiving countless complains, the Babes ‘n’ Donuts commercial was pulled.
Car commercials are by far, in my personal opinion, some of the worst commercials on TV. I have yet to witnessed an amazing car commercial. They seem to have same routine over and over: spinning car on stage, burn outs, camera shots down the side of the car while driving, horrible choice of repetitive music, car breaking itself out of some container . . . you already know, so why am I going on?
Scion at least takes a different approach to a car commercial, as odd as they are I might add, with its promoting of sharp turn ability. However I think car companies should just hire the two directors from the Old Spice commercials, Tim Heidecker and Eric Wareheim. That would make for some interesting, entertaining car commercials.
Scion has yet to comment on why it pulled the ads, but you can bet controversy was the apparent reason.