Microsoft to move Xbox out of the living room with Windows 8
Microsoft’s Xbox 360 games console has been a slow burner as Nintendo’s Wii took all the glory until 2009. However Microsoft claims the console is bucking the trend of other consoles by showing continued growth, something the firm wants to continue by making the Xbox a “premium entertainment service”.
Yusuf Mehdi, chief marketing officer of the Interactive Entertainment Division at Microsoft said the firm has shifted 67 million Xbox 360 consoles, managing to rake in $56bn. Mehdi’s claimed figures should more than recoup the billions Microsoft sunk into its Xbox venture since 2001.
However Mehdi said the company will tip up at next month’s E3 convention with new ways of using an Xbox, along with new games. Further down the road, Mehdi said the Xbox 360 will integrate with Windows 8 devices to share content.
Mehdi said, “Whether on your PC, tablet, TV or phone, Xbox will be a gateway to the best in music and video, your favourite games and instant access to your friends. With the launch of Windows 8, we’ll bring Xbox entertainment to everyone. With Xbox on Windows 8 devices, we rapidly accelerate the reach of Xbox entertainment from more than 60 million people to hundreds of millions of people worldwide.”
Microsoft has slowly been edging the Xbox brand into more of its products. The company’s Windows Phone operating system already uses the Xbox branding for its gaming services, and the firm now needs to diversify the Xbox brand in order to extend it from simply console gaming to take advantage of the growth in smartphone and tablet gaming.
via The Inquirer