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Google launches its music service

Google Music LaunchedWith more than 13 million songs, Google Music service will be playing catch-up with its rivals. While it might be a lunch for Google, Mike McGuire, an analyst at industry research firm Gartner, says “It’s a launch, but it’s kind of like a work-in-progress.”. Google has also negotiated U.S. deals with Vivendi SA’s Universal Music Group, Sonty Corpos Sony Music Entertainment and EMI.

Analysts said it’s unlikely to provide Google with any lift to its revenue but does place them in the Android mobile market to match its competitors.

Google will also allow consumers to share purchased songs with friends on the Google+ social network. The feature will give users of Google+ a “free, full-play” of songs purchased by their friends.

“Recommendations from friends are the single most important way that people discover music and we think that this feature has the potential to really transform purchasing behavior,” said Zahavah Levine, Google’s director of content partnerships for Android, at Wednesday’s event.

Music executives said that even though sales have struggled in recent years, music usage has never been more popular on different types of formats like social networks and mobile devices.

Facebook, the world’s largest social network, unveiled a tab in September through which music services like Spotify, Rdio and MOG enable Facebook users to share music. Amazon has also long been a major music retailer and has a music locker service

Earlier this year, Google unveiled the Google Music beta, which allowed users to upload their music to Google servers, and access the music from multiple devices.





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