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Facebook “FACE-IT” face-off, again


The fact that this keeps coming up just blows my mind — and no we’re not against woman working by any means. While this is a concern for Facebook’s (seven) all-male board appearance to the masses, the problem is how a women will truly be treated once on the Facebook board.

It is one thing to hire a person due to their knowledge and skill-set – but it is another to hire a person for looks (and what I mean is the appearance of others). It is sad, however, but companies have been known to hire a person based on looks (and we’re not talking about model agencies). We still live in a culture where some believe women have no rights in the work force, and if they are hired they need to have a ‘certain appeal’ to them to satisfy the other gender if allowed to work at the company – unfortunately I have witnessed this type of behavior. (yes the 70’s are still deep in our culture)

Facebook has struggled in the past couple of years with its privacy concerns of its users and the occasional lawsuit from time to time. Now, however, the company faces a new delima that sticks out like a sore thumb — and is a throbbing red one at that.

The FACE IT campaign, which launched earlier this week, has put forth movement to draw more attention to the fact a woman is not on the board at Facebook — and that there needs to be one. Great! But have they thought about what they’re doing to the woman that will, more than likely, be put in that position at some point? Sure – it’s going to be a great career move for her, but what about the final form of it? Will the board actually treat her as a real part of the board team — or will it turn into a political ”hey, act like you’re part of our team. After the camera’s are turned off, back to your desk you go.”? An unfortunate thought, but we do live in that type of society (thanks Corporate America?). With that said, the concern is how the board team might utilize this person to their own advantage or to the more legitimate side: the company.

Zuckerburg could just pull a fast one on everyone and announce “My wife is now on the Facebook board.” I’m sure you can imagine how that might play out – another group of heathens will arise with pitchfork and torch in each hand with a new march demanding outside people should be allowed on the board shouting “Facebook has an inner mafia family circle!” . . . you get the picture.

The point is – yes, something should change within the company’s board members and, ok, shame on them for allowing that to happen (it’s our typical corporate America hard at work, unfortunately) — but demanding a change will place this person in an awkward position — and who’s to say she will be treated as an equal  once spotlights fade and the media has packed up and driven off.

You know, if they would just get rid of Hastings . . .


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