Dear Apple, our chips will cost you more. Love Samsung.
In what appears to be no surprise, Samsung has raised its chip prices on its chips used by Apple, but only Apple.
Think of it as Samsung’s innuendo towards Apple’s after its latest court battle over copyright infringement. Apple first disapproved of the price hike but later accepted the 20% increase set by Samsung after realizing it had no other alternatives.
There may be more to the story than just hatred towards Apple causing the price hike, though neither company has made a comment — whether that’s due to being slapped in the face by the hike or not.
In a report by a person familiar with negotiations between the two tech giants, “Samsung Electronics recently asked Apple for a significant price raise in (the mobile processor known as) application processor,” the person was quoted as saying in the report. “Apple first disapproved it, but finding no replacement supplier, it accepted the (increase.)”
I can’t say I feel sorry for Apple, even if the hike hit as much as 50%. Apple has gone after Samsung far too often with its bags of lawyers much like a bully on the playground.
Yes, I’m actually laughing at this.